Concept pitch
To create an overarching seasonal concept for NEW BALANCE Performance to help guide the team in creating the seasonal collection for running , tennis , football and basketball .
Work in progress
Color concept: Applying the classic red, white and blue through a modern lens. Showcasing how the color palette can function as a key differentiator between categories. Brights in on-court performance , bright pops in indoor training and neutrals in the recovery space.
Inspiration and exploration for on-track looks for NB athlete Sydney Mcloughlin.
Inspiration and exploration for men's marathon looks using key items.
