This standalone product is part of the Adidas Running Solar-boost brand campaign launched in SS18 to showcase a new silhouette for the serious runner. She demands the best technical features from her apparel and uses it to its full life-cycle. To answer those needs, I designed a pair of running shorts which had a high-stretch woven base and knitted waistband with secure waterproof pockets. The shorts have a water resistant wash on the outside that stop sweat from showing while at the same time keeping rain from entering the garment.
Keeping in mind women’s safety during night runs, the shorts have iridescent reflective tapes down each side.
Designed as a high-commerciality piece, this technical design has a longer than average lifespan and is retailed at all Adidas Performance stores and all online stores globally.
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July 13, 2018